How to Improve Rotary's Public Image

We each have our own reasons for belonging to the Rotary Club of La Crosse, whether it’s service, friendships, fellowship, inspiring speakers, or the opportunity to make a difference. But while our individual stories may differ, we must work together to share a consistent story about who we are, what makes our club special, and why it matters. What keeps us coming back is part of the story our community needs to hear.

Public Image goes far beyond our website, Facebook page, or Public Image Committee. It’s every conversation, photo, invitation, and opportunity to show others what makes our club unique, welcoming, meaningful, and fun. Proper branding is important, but so is the story behind our brand. It’s up to every one of us to tell that story with purpose and consistency, helping our community see the value of being part of the Rotary Club of La Crosse and inspiring them to say, “I want to be part of that!”